If you are a publishing freelancer you need to stop trading time for cash and build up assets that work while you rest. Net Minds has a plan for that.
Open up any book on your shelf and examine the copyright-title page for credits. The list is woefully short: Publisher, author and in many cases cover design or photographer. I believe this lack of attribution leads to the (current) misguided notion that authors only need a cover design to release their book successfully. Why does this occur?
If I told you, publishing can be a racket, you’d likely agree. But in your mind, the bad guys are the publishers and the victims are the authors. In the digital age, helped along by sleazy-cheesy marketers, it’s the readers who are the victims of the modern publishing racket. The perpetrators are ambitious authors, motivated by dreams of being published, donned a best seller and discovered by the general public.
Every time I hear someone say, "I've been thinking about self-publishing my book idea," I reply, "Why? Don't you want it to be good? Don't you want the world to read it?" Then I explain to them, what I'm about to reveal to you. It should really be called By-Your-Self Publishing. Because when you do it, you are all alone from concept to execution.
Net Minds CEO Tim Sanders talks to Mark Ragan about the returns problem that plagues the publishing industry. Shot at Nasdaq by Ragan Communications.