For the last twenty years, Seth Godin has innovated, pivoted and tinkered with publishing's business model. Here's his latest advice.
Whether you call it buzzwords, tech-speak, or jargon, it may be hindering your true point. Check out these three simple tips to make sure you are actually communicating and not just trying to puff yourself up with jargon.
If I told you, publishing can be a racket, you’d likely agree. But in your mind, the bad guys are the publishers and the victims are the authors. In the digital age, helped along by sleazy-cheesy marketers, it’s the readers who are the victims of the modern publishing racket. The perpetrators are ambitious authors, motivated by dreams of being published, donned a best seller and discovered by the general public.