Non-Fiction, Business, Sales
LOOKING FOR: Copy Editor Cover Designer Marketing Media Relations
In the Author's Words // Today, due to a confluence of economy, technology and dishonesty, 9 out of 10 people are either skeptics, sleuths, or socialites. We disbelieve most of what we hear from marketers and sales people. We research everything we are told. We rely on our friends to tell us what and who to trust, and we think of ourselves as a trusted source of recommendation to them too. What's a marketer or sales professional to do in this new reality? The answer is clear. Increase the velocity with which they create and maintain trust during a transaction and leave the consumer feeling great about the experience.
The book will reveal findings from two decades of research by Duncan and his team. His students often double their business in 90 days or less, driven by his trust transfer techniques. The book will outline a step-by-step process that accelerates trust and reduces tension in almost any type of negotiation.
About the Author // Duncan is the New York Times best selling author of High Trust Selling and Time Traps. His books have been translated into 33 languages. His company, The Duncan Group, produces the highly successful Sales Mastery conference and media product line. He has deep penetration into the mortgage and real estate industries, giving him relevant experience in dealing with industries under fire by distrusting customers.
Net Minds Assessment // This book will appeal to sales professionals of all types grappling with the new world of distrust and extensive pre-sales research. The author has a six figure marketing platform between his newsletters, partners and social media reach. He's a frequent speaker on the lecture circuit and has a deep set of relationships with best selling authors, CEOs and trade magazine editors. Klout score of 51, which doesn't take into account his mailing list of up to 100k.
Full Project Survey // Get all the project details in the author's words.