With traditional publishers controlling much of the content, with the exception of Amazon, they’ve gained significant loyalty from the remaining distribution channels. That doesn’t mean that these relationships are exclusive. It’s even more important for alternative publishers like Net Minds to offer the same access to large distribution networks in order to attract talented authors and provide more sales opportunities.
Net Minds has chosen to use a mixture of Ingram Content, as well as self-servicing retailer channels. This allows us to target the major retail and other channels.